About
Sports executive, entrepreneur, and advisor with 14+ years building winning teams and businesses on and off the field.
Sam Menzin is the founder and CEO of Campus Edge Baseball, a leading college baseball recruiting firm, and a seasoned sports executive whose background spans team leadership, player acquisition and development, contract negotiation, and the stewardship of major capital programs. His track record in a demanding, competitive industry speaks for itself: results that hold up both on the field and on the balance sheet.
Founder, advisor, and industry innovator
Sam launched Campus Edge Baseball in 2025, growing it into a premium recruiting platform and advisory service that gives high-achieving student-athletes across the country a personalized path to the next level. He engineered the platform's recruiting infrastructure from the ground up — custom athlete profiles, a coach and program database, school-match tools, and a proprietary recruiting strategy matrix.
As CEO, he owns everything from sales, marketing, and site development to client onboarding, coach relationships, analytics, finance, video production, and NCAA compliance. He works directly with premier showcase events and maintains close ties with coaching staffs across D1, D2, D3, and JUCO programs, pairing those relationships with data-backed outreach — email, social, and video — to get athletes seen by the right people.
Alongside Campus Edge Baseball, Sam serves as an analyst with Woods Capital and is the founder and principal of SJM Sports, a consulting practice that advises investors, private equity firms, and ownership groups on team acquisitions, sports asset evaluation, and operating strategy.
A path into baseball
Sam's pull toward the sport sharpened as a teenager after readingMoneyball, which pulled back the curtain on the analytical side of the game and set the direction for much of his career since.
He played baseball all four years at Swarthmore College, earning the Centennial Conference Sportsmanship Award as a varsity player in 2012. During his time there, he also spent two years as Assistant Director at the Complete Game Institute, running the Pitching Biomechanics Facility, leading pitching camps, and working hands-on with high-speed video analysis.
Early experience
Sam's internships read like a tour of the industry. With the New York Mets, he worked in Corporate Sales — client relations, activations, stadium tours, and on-field access. He then spent two years at Turner-Gary Sports, a top player-representation agency, in Baseball Operations, where partner Rex Gary mentored him through the mechanics of arbitration hearings. There he supported salary arbitration prep, tracked market trends, ran statistical analysis, contributed to free-agent strategy, and built the agency's website from scratch.
In 2012, he joined the Detroit Tigers' Baseball Operations department as an intern, preparing salary arbitration cases, compiling negotiation data for legal counsel, evaluating Minor League free-agent options, and analyzing trade-deadline targets — including the deals that brought in Anibal Sanchez and Omar Infante.
Fourteen years with the Tigers
That internship turned into a 14-year run with Detroit, where Sam moved from analyst to coordinator to director before being named VP and Assistant General Manager in 2021, at age 31. In that role he led the scouting, medical, performance, and player experience teams, and was involved in every stage of player acquisition, contract negotiation, and salary arbitration. He oversaw more than $100 million in capital investment initiatives and, during a leadership transition, served as the club's interim point of contact in 2022 during a leadership transition.
Education
Sam holds a B.A. in History with a minor in Psychology from Swarthmore College, where he also studied abroad in Rome. He is currently pursuing an Executive MBA at Baruch College's Zicklin School of Business in New York, with an expected graduation in 2027.
He grew up in Westbury, New York, and attended Friends Academy, a Quaker, coeducational, independent college-preparatory school spanning nursery school through twelfth grade.
Beyond the office
Sam's interests track closely with his career — front-office leadership, scouting and statistical analysis, college recruiting, sports investment, and deal-making — but extend well beyond it too. He cooks, runs, skis, bikes, practices yoga, and plays chess, a game he competed in seriously as a kid.
In 2023, he ran the Detroit Marathon and raised $17,000 for the American Foundation for Suicide Prevention. He has also volunteered with NOSH Food Kitchen in Glen Cove, New York, and Mission City in Detroit.